When it comes to marketing, branding can be intimidating. It’s easy to get lost in a sea of questions. Where do I begin? How can I grow my brand? What should my brand be?
This article will tell you everything you need to know about branding and simple steps you can take to build yours for the future.
What is a brand?
Simply put, a business’ brand is its identity. It is the first thing customers think of when they see your name and the idea that will permanently stick out to them as long as you are in business. Each brand is unique. One famous brand example is Nike’s “Just Do It.” For more examples of branding, check out this Brand Master Academy article which breaks down 20 examples of inspiring brands and their strategies to find success.
Why do I need a brand?
As mentioned above, the brand is the first thing people think of when they see anything affiliated with your business. Too bland or too basic, and people won’t remember you as easily. The sweet spot is the area where people will positively correlate what you do with what they need, leading to a more positive relationship moving forward.
The trick with branding involves determining what positively resonates with your audience as well as what you are capable of creating and maintaining. There is no standard answer for this type of marketing, and oftentimes trial and error are the only proven methods to find success.
How do I start?
The process of building a brand seems simple on the surface. Find a niche where your business stands out from the rest and apply that to each aspect of your business. Follow these five steps!
1. Consistency
This may seem like a no-brainer, but this is much less common than you might think. Once you start using a branding strategy, stick with itMake sure your social media posts, emails, commercials, logos, etc. are the same to avoid brand confusion.
2. Start Small
You may be tempted to jump right in with three new social media accounts and a commercial within the first week. While the enthusiasm certainly will go a long way, stop and take a moment to remember how much goes into maintenance. For social media accounts alone, industry standards recommend at least two posts a week per platform. We recommend beginning on a small scale and working your way up as time allows.
3. Navigation
A word of advice, don’t get too attached to your branding. If you have a style or an idea that you absolutely love and want to keep forever, we have bad news. Branding constantly evolves by its very nature. Navigating these challenges in a manner that allows your business to retain both groups is part of the challenge of marketing.
4. ConnectNow.Agency
At ConnectNow.Agency we have helped hundreds of local and regional businesses build their brand with the latest marketing strategies. Branding can be tough, so let our experts get you on the path to success.
5. Adaptation
The best and worst part about branding is that it never truly ends. As a result, you don’t need to be perfect the first time you try. You are allowed to make mistakes and adapt your strategy as time goes on!
Still have more questions? Contact us here or by calling 605-355-9248.